At ALEX, we value our customers’ trust, and their privacy is one of our top priorities. We are committed to protecting your personal data and providing a safe and comfortable shopping experience when you use our store.
This Privacy Policy explains how we collect, use, store and protect the information you provide to us while browsing the website or completing purchases, including the contact, shipping and payment details needed to provide our services at the best quality.
Our goal is to handle your data with full transparency and to keep your privacy and information secure, while continuing to offer a professional shopping experience that meets your needs and gives you full confidence in our services and products.

1- Introduction

Welcome to ALEX, your destination for modern men’s fashion and clothing. We are committed to providing the best shopping experience for our customers while protecting their privacy and valuing their trust in us. This policy explains how we handle your personal data while you use our online store, whether browsing products or completing purchases, to ensure a safe and reliable shopping experience. We make sure to protect your information and use it only to provide our services at the highest level of quality and professionalism, with full commitment to transparency and to our customers’ privacy at all times.

2- Data Security

At ALEX, we take appropriate and reasonable security measures to protect our customers’ data from unauthorized access, loss, alteration or misuse. Customer information and order data are stored securely, and payment data is processed in accordance with applicable security standards and procedures. Although we strive to provide the highest levels of protection and security, the transmission of data over the internet cannot be guaranteed 100%, so we continuously work on improving our systems and taking all necessary measures to keep our customers’ information private and secure.

3- Information We Collect

The information we collect falls into several types, so that we can provide our services efficiently and offer the best shopping experience to our customers:
Personal information:

  • Contact details: name, email address, phone number and shipping address for delivering orders.
  • Account details: information the customer provides when creating an account or completing a purchase.

Order and payment data:

  • Order details: details of the purchased products, such as sizes, colours and quantities.
  • Payment details: the information needed to complete payments securely, which is processed or stored in accordance with approved security standards or through trusted payment service providers.

Usage data:

  • We may collect some information related to the use of the website, such as visited pages and shopping preferences, in order to improve our services and offer a more suitable experience to our customers.

3- How We Use Your Information

We use the information we collect to provide ALEX store services and improve our customers’ shopping experience as follows:

  • Order fulfilment: using customer data to process orders, prepare products, and complete purchases and deliveries accurately and quickly.
  • Order and shipping management: tracking orders, managing shipping and delivery, and informing customers of their order status and expected delivery dates.
  • Customer communication: contacting customers to confirm orders, answer enquiries, and provide the necessary support and after-sales service.
  • Marketing and promotions: after obtaining the customer’s consent where required, we may use contact details to send special offers, notifications about new products and exclusive discounts, with the option to unsubscribe at any time.

At ALEX, we affirm our ongoing commitment to protecting our customers’ privacy and keeping their personal data confidential. This Privacy Policy is reviewed and updated periodically to ensure it complies with best practices and applicable legal standards.
Your use of our website and services means that you agree to the terms of this policy, and to our ongoing commitment to providing a safe and reliable shopping experience that meets your needs and protects your privacy at all times.